Content guidelines: what kind of promotion works
5 min read
PPToGo gives you wide latitude on how you promote — short-form video, long-form articles, livestreams, threads, podcasts. But every channel has rules of the road, and the platform has a few of its own. Read this once and you'll avoid almost every common content strike.
Allowed content formats
Anything you produce on your own channels: video reviews, unboxings, how-to articles, comparison posts, livestreams, podcast mentions, newsletter sections, social-media threads. As long as you can drop a tracking link or use a unique code, it counts.
Paid placements (running ads to drive traffic to a tracking link) are allowed but you must comply with the ad platform's rules — Meta, Google, and TikTok all require disclosure of affiliate intent.
AI-assisted content is fine. AI-generated content with no human review or original commentary is not — Trust & Safety will flag pure scrape-and-rephrase pages.
Disclosure requirements
US creators must follow the FTC endorsement guidelines: disclose the affiliate relationship clearly and conspicuously in every piece of content. In video, that means on-screen text plus a verbal mention. In text, an '#ad' or 'Affiliate link — I earn commission if you buy' line above the link.
EU / UK creators are bound by their local consumer-protection regulators (ASA, AGCM, etc.) with broadly similar requirements.
We don't audit disclosure on every piece of content, but if a merchant or viewer reports missing disclosure we'll require you to fix it and may pause your account until you do.
Prohibited content
Adult, gambling, weapons, tobacco/vape, prescription drugs, hate/extremist content, or anything illegal in your jurisdiction. These will get the content piece removed and may cost you account strikes.
Misleading claims — fake reviews, manufactured before/after results, false scarcity ('only 2 left!' when there are thousands). Any factual claim you make should be substantiated.
Trademark abuse — bidding on a merchant's brand keywords in search ads, or impersonating the merchant in your handle / domain. Most merchants explicitly disallow brand-bidding in their campaign terms.
Self-purchase via your own links to inflate conversions. Detected automatically and earns 0% — see the self-purchase rule article for detail.
What makes promotion that converts (and what costs you strikes)
Specificity beats hype. 'I've been using this for 3 months and here's the one thing it changed' converts better than 'amazing product check it out'.
Show the product in use. Even 5 seconds of B-roll in a video, or two real photos in an article, lifts conversion meaningfully.
Match the format to the channel. Long-form review articles on a blog. 30-second hooks on TikTok. Threaded use cases on X. Don't cross-paste the same script everywhere.
Penalties for repeated violations: warning → 30-day content review → account strike → suspension. We always email before any account-level action so you have a chance to fix the underlying issue.
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