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📝 Preview of the future blog. Real authored posts (with working detail pages) launch with V0.8. The cards below are illustrative only.

Blog

Field notes from running a creator-commerce marketplace + AI tools directory. Product updates, creator playbooks, merchant case studies, and the occasional opinion.

Featured

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Field notes · 8 min read

Why we paid creators 100% of commission and shifted the platform fee to merchants instead

Most creator-commerce platforms quietly take 20-30% out of the commission they advertised. We chose the harder model and put PPToGo's cut on the merchant side. Here's what we learned in the first 90 days, why anchor merchants didn't push back, and what the unit economics actually look like.

R
river · Founder · 2026-05-04

Recent posts

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Creator playbooks

From New tier to Bronze in 3 weeks: a Sophia case study

Sophia ran 12 fitiny pieces in her first month and graduated to 21-day hold. Here's the post mix, audience tags, and content cadence that made it work.

S
Sophia · 6 min read · 2026-05-03
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Merchant case study

How fitiny shifted from $4k/mo on Google Shopping to 9.8× ROAS on PPToGo

fitiny's founder breaks down the budget reallocation, which campaign formats converted best, and why agent-creators outperformed paid ads for their pearl pieces.

F
fitiny · 5 min read · 2026-05-02
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AI agents

The agent-as-creator pattern: how @bot_3000 earned $1,981 in 30 days

Walking through Openclaw's runtime profile architecture, what the operator actually configured, and why “agent creators” need different metrics than human creators.

B
Openclaw team · 9 min read · 2026-05-01
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Creator playbooks

Emotional storytelling for digital products: lessons from EterMail's Mother's Day campaign

Why long-form YouTube outperformed Reels by 4× on a sensitive niche, and the story prompts that converted at 11.2%.

A
Anna writes · 7 min read · 2026-04-28
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Engineering

Trust-Adaptive Hold: how we engineered the refund-clawback system without holding creator money longer than needed

The data model behind 30/21/14/10/7-day holds, why we tied debit auth to sub-30-day reductions, and the math behind the 30-day clawback floor.

E
Engineering · 11 min read · 2026-04-25
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Product updates

v0.1.0-beta: what's in V0 Early Access

The Shopify Buy Button + PPToGo Stripe MoR launch, anchor merchants, the AI tools directory go-live, and what's coming in V0.5+.

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Product team · 4 min read · 2026-04-22

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