Reading your merchant dashboard — what every metric means
8 min read
Six big numbers, one fee invoice, and a handful of operational widgets. Here's what each one tells you and what to do when it moves.
Top row: the six numbers
GMV (this month) — gross merchandise value attributed via PPToGo this month. The number you care about for revenue impact.
Conversions — count of orders attributed via tracking links. Different from GMV because of order size variance.
Active creators — unique creators with at least one conversion in the trailing 30 days.
Average commission rate — weighted average of the commission rate across your conversions. Will drift if you run promo campaigns.
Refund rate (30 days) — % of attributed orders refunded. Anything above 8% triggers a Trust & Safety review.
Outstanding balance — what you'll owe on the next invoice. Settles monthly.
Campaign performance card
Each campaign shows: applications received, approved creators, conversions, GMV, and effective CAC (cost per acquisition = commission paid / new buyers).
Sort by GMV to find your top campaigns. Sort by CAC to find the cheapest.
If a campaign has high applications but low conversions, the offer probably isn't competitive — try bumping commission rate or adding a promo.
Refund & fraud signals
Each refunded order is automatically clawed back from the creator's pending balance. You don't have to do anything except process the refund in your store.
If we detect fraud patterns (e.g. self-purchase clusters), we'll flag conversions before payout. You'll see a 'review' status on those conversions for ~48 hours while we verify.
Billing & invoices
Invoices generate on the 1st of each month covering all 'paid' conversions from the previous calendar month. Auto-charged on your saved payment method.
You can download CSV of every conversion (with creator handle, order ID, amount, commission, platform fee) from the Billing → Statements section.
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